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MCAA 2021 Industry Forum - Moving Forward

Author: Finn & Conway, Inc. | Date Submitted: Sunday, 02/14/2021


The Measurement, Control & Automation Association (MCAA) Industry Forum is Moving Forward into the future. While 2020 brought uncertainty and challenges, this virtual event will explore how you can take control and lead the industry recovery.

Virtual events feel different, but rest assured that the MCAA Forum is the same content-rich program that process control, automation and instrumentation thought leaders have come to appreciate. Add in a few surprises, and you have an informative and interactive experience.

April 20, 2021,  10:45 AM – 3:15 PM EST
April 21, 2021,  10:45 AM – 2:00 PM EST

3-4 daily sessions with break times and networking opportunities in between

For meeting, membership information or group rate assistance, contact:






April 20, 2021

LEAD! Don't Just Manage the Process

11:00 AM-12:00 PM

Steve McClatchy


Alleer Training & Consulting


Management and leadership are very different from one another. Both are vital to the success of a team but each yields different results. If you are interested in creating a world-class team that is committed to improvement and embraces change this is a “don’t miss” presentation. You will learn how to:

  • Identify the top traits of Leading vs. Managing.
  • Manage resistance and gain commitment to change.
  • Correct misalignments and remove obstacles in the way of the team’s success.
  • Keep the team motivated and focused on producing measurable results.


Digital Marketing Strategies

12:15 PM-1:00 PM

Gary Kramer

Digital Marketing Specialist

Boost By Design


Successful digital marketing strategies can grow your customer base and secure a firm ROI. Key take-aways from this session will include:

  • Knowing when Search Engine Optimization (SEO) and/or Paid Campaigns (PPC) are the right fit for your marketing strategy
  • Discovering the importance of utilizing KPIs in your campaigns and including them in analytics
  • Introduction to on-site vs. offsite Search Engine Optimization (SEO) and how it impacts your visibility in search engines


Boost Your Growth DNA

1:15 PM-2:15 PM

Margaret Reynolds

Owner and Founder

Breakthrough Masters

GrowthDNA™ is the missing link to more profit, stronger culture, and sustainable high performance. Like people, organizations have DNA. And it explains why hard work & investments don’t always pay off. During this session you will discover the four strands of GrowthDNA™, what your company’s “gene code” is, & how to modify it to achieve record-breaking growth year after year.


Practical Industry Use Cases for Artificial Intelligence and Machine Learning

2:30 PM-3:15 PM

Don Mack

Industry Manager and Automation Alliance Manager



As the digital transformation of industry progresses, an increasing amount of data is becoming available. The data only has value if it is analyzed and converted into useful information from which actionable decisions can be made. In parallel, the adoption of artificial intelligence (AI) technology has been increasing significantly. To date, the adoption of AI on the shop floor has been limited mostly to local feasibility studies that lack the ability to scale creating a hurdle for commercial adoption.


The question is, how can AI techniques such as machine learning capitalize on the newly available data sources to assist companies with the application of “industrial grade AI” on the shop floor in a scalable way that will address current maintenance and operations issues.


This presentation will include multiple use case examples of the application of AI in the factory to enable anomaly detection and data analytics through ML to predict failures, which decreases unexpected plant shutdowns, and reduce plant operation costs by enabling predictive maintenance and minimizing wear.



April 21, 2021

Welcome Back
Bill Edinger

Vice President Process Instrumentation




Diversity & Inclusion HR Panel

11:00 AM-11:45 AM


Jason Montgomery

HR Business Partner

Siemens Corporation


Adrian Williams

Director of Recruiting: Energy Management / HVAC / Manufacturing

Miller Resource Group


Craig Woetzel

Vice President, Human Resources

Barksdale, Inc.


During this session, our panel of member Human Resource executives will discuss successful workplace diversity & inclusion programs. They will address audience concerns and help point out what you should be aware of, things that you should consider changing, and ways to improve your overall workforce.



IIOT, Cybersecurity and Technology in 2021 & Beyond

12:00 PM-12:45 PM


Joe Dawson

Principal Software Security Analyst

EWA-Canada - Intertek


Bill Harris

Director of Product Management

Tel-Tru Manufacturing Company


Camilo Gomez

Global Cybersecurity Strategist

Yokogawa Corporation of America


This esteemed panel of industry experts will address audience concerns as they relate to IIOT, cybersecurity, and technology and provide their perspective on what's to come in 2021 and beyond.


Moving Forward in 2021 & Beyond

1:00 PM-2:00 PM

Alex Chausovsky

Senior Business Advisor

ITR Economics

2020 was quite a year. In this session, Alex Chausovsky will explore all the changes that have occurred in the economy and what they mean to the future. The pandemic, government responses, burgeoning opportunities, and lagging sectors will be examined. These forces will shape the trends ahead and drive our tactics and strategies. One thing will not change, successful businesses will have to constantly adapt to a sea of changing circumstances. US and Global economies and the industries most important to attendees will be examined. 


We will also:

1. Assess business demand in 2021 and into 2022


2. Look at a system of key leading indicators that are proven to signal cyclical turns in the economy and in your markets


3. Present clear, actionable Management Objectives™ that are right for the coming years as we adapt to the ‘new normal.'



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